About this concept

Built by Fieldhaus

b.team is a concept demonstration. It is not a real product, not a SaaS pitched at any league, and not affiliated with or endorsed by Project B.

It exists to show what an integrated operations platform for a new women's professional basketball league could look like — one that is asset-light, centrally owned, player-equity-bearing, and globally distributed across seven two-week tournament stops.

The product reads as a serious thought exercise rather than a pitch artifact. It bakes in product principles informed by patient-capital investment philosophy and the league's stated player-first values.

Authentic position

Brian (founder of Fieldhaus) is a long-time Pacers family and a household follower of the New York Liberty and Indiana Fever. His wife served as an academic advisor to Nneka Ogwumike at Stanford.

These facts contextualize why women's basketball matters in this household. They are not framed as endorsements, professional ties to Project B, or claims of insider access.

Concept disclaimer

Every page footer reads: Concept by Fieldhaus · not affiliated with Project B. Player names are public. Team brands, GMs, coaches, referees, broadcasters, and local partners are fictional. No fabricated salaries are paired with named players. No invented quotes from real people. All financial figures are illustrative.